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🎯 PowerPoint Title: Brand Building through Social Media

Slide 1: Title Slide

  • Title: Brand Building through Social Media

  • Subtitle: Create, Communicate, Connect, Convert

  • Your Name, Date, Organization Logo

Slide 2: What is a Brand?

  • A brand is more than a logo – it's the perception people have about you or your business.

  • It's what people say about you when you're not in the room.

  • Key Elements: Identity | Value | Promise | Emotion

Slide 3: Why Social Media for Branding?

  • Massive Reach (e.g., 500M+ active users in India)

  • Cost-effective & scalable

  • Direct connection with audience

  • Builds trust, loyalty, and visibility

Slide 4: Popular Social Media Platforms

PlatformStrengths
InstagramVisual storytelling
FacebookCommunity & groups
LinkedInProfessional credibility
YouTubeLong-form video content
Twitter (X)Quick updates, trends
WhatsAppPersonal communication

Slide 5: 5 Pillars of Social Media Branding

  1. Clarity – Know your message and values

  2. Consistency – Across posts, bios, visuals

  3. Content – Educate, entertain, engage

  4. Community – Engage, respond, build trust

  5. Credibility – Share results, testimonials, expertise

Slide 6: Define Your Brand Persona

  • Who are you?

  • What do you stand for?

  • What tone will you use? (Formal, Friendly, Humorous, etc.)

  • What problems do you solve?

Slide 7: Content Strategy Framework (3E Model)

  • Educate: Share tips, insights, how-tos

  • Entertain: Memes, stories, reels

  • Engage: Polls, Q&As, contests, comments

💡 80% value – 20% promotion rule

Slide 8: Visual Identity Matters

  • Use consistent colors, fonts, logos

  • Templates for posts/stories

  • Your face = your brand (Personal Branding)

Slide 9: How to Build Engagement

  • Ask questions

  • Reply to comments

  • Use stories/reels for interaction

  • Go live regularly

  • Collaborate with others

Slide 10: Tools to Simplify Your Efforts

  • Canva – Design posts

  • Buffer / Later – Schedule content

  • ChatGPT – Idea generation

  • Google Analytics / Insights – Track performance

Slide 11: Case Studies of Strong Brands

  • Nike: Emotional connection, consistent visuals

  • Zomato: Witty, relatable, youth-focused

  • Personal Brand: Dr. Vivek Bindra / Shiv Khera

Slide 12: Do’s and Don’ts

Do’s

  • Be authentic

  • Stay consistent

  • Provide value

Don’ts

  • Spam promotions

  • Ignore comments

  • Use fake followers

Slide 13: Steps to Start Building Your Brand Today

  1. Create professional profiles on 1-2 platforms

  2. Decide your niche and message

  3. Plan 30 days of content

  4. Start posting, engaging, improving

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