A career in real estate isn’t smooth sailing for many who enter the field — there's an old adage that over 75% of new real estate agents leave the industry within their first five years. But if you dream of having a successful career in real estate, you shouldn't let that figure throw you off.

Though employment for real estate agents and brokers is only projected to grow 2% from 2019 to 2029 — according to the US Bureau of Labor Statistics — the field is still exciting and potentially lucrative. But succeeding in it is easier said than done, and if you want to thrive in real estate, your skills need to be in tip-top shape.

To help you get there, we've put together a guide on the ins and outs of real estate training and a list of the best programs for it.

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Real Estate Sales Training

Here are the key skills we recommend honing in on when pursuing continuing education as a real estate agent.

1. Negotiation

Whether you are facilitating the purchase or sale of a property, having strong negotiation skills is a must. Seek out training opportunities that introduce you to new negotiation techniques and give you clear examples of effective negotiation that can deepen your level of understanding from all sides.

2. Writing strong copy

When selling a property, good photography alone does not make a strong listing. You want to learn how to write copy that sells, using search-driven keywords so your listings can be seen by those who are looking for them.

Additionally, you want to ensure you can write compelling copy that draws potential buyers in. Look for training or continuing education courses that allow you to hone in your writing skills so you can create stellar materials.

3. Working through objections

Handling objections is a common part of your job description as a real estate professional. However, objections don’t always have to lead to an immediate "no."

When managed properly, objections can get you closer to making a sale because they can help you learn what your buyer is truly after. While handling objections can be challenging at first, with practice you can effectively resolve many customer objections to make the sale.

4. Presenting

Whether you are delivering a pitch or showing a property, having strong presentation skills is critical for success in the real estate profession. Many training programs offer public speaking and/or presentation resources that can help you feel more confident and in-control pitching a sale or new property.

5. Local area knowledge

Knowing your local market is essential. While some distance education programs cannot speak to your geographic location, you can learn best practices that can help you successfully navigate and stay on top of what’s happening in the real estate market in your area.

Real Estate Courses